When the Tupperware brand was founded in 1942, and the first product launched in 1946, it predominantly advertised to the suburban housewife. The product itself, an airtight plastic container was marketed to keep food fresh for longer and thus make the lives of these woman easier. The key to the success of the brand was […]
Tag: emancipation
The Prorace cervical cap: an object of early feminism or racial prejudice?
Going to the doctor or pharmacy to get contraceptives is a very natural thing to do today. A hundred years ago, this was not the case, as contraceptives were not widely accepted. Despite these circumstances, Marie Stopes opened the first (free) birth control clinic in London in 1921. The Mother’s Clinic gave women advice on […]
Not Mad Men in the office, but Madwomen in Asylums
Her forehead frowned, her eyes big and bulging, pouted lips and her hair black and stringy. She looks unkempt, worried, almost scared and wears a blue scarf around her neck. By looking at her face, inspecting every inch of it, you start to wonder whether she is doing alright; she looks panicked. You start to […]