‘An army marches on its stomach’, Napoleon once famously proclaimed, or so it is believed. When thinking about war, we usually don’t think about what the soldiers had for breakfast or when their lunch break started, but instead, we imagine fighting armies, bullets whizzing through the air, and tanks rolling into enemy territory. The First […]
Tag: food history
Recipes of scarcity: Dealing with rations in (post-)WWII Britain
Brown vegetable soup, celery and sprout salad or pumpkin and apple pie. Does this sound tasty to you? The recipes are from the Ministry of Food cookery calendar. These recipe advice sheets were issued bi-monthly in an effort to assist and improve diets during food rationing following World War Two. The cookery calendars were part […]
Tupperware – female empowerment in a plastic container
When the Tupperware brand was founded in 1942, and the first product launched in 1946, it predominantly advertised to the suburban housewife. The product itself, an airtight plastic container was marketed to keep food fresh for longer and thus make the lives of these woman easier. The key to the success of the brand was […]
Burn down a barricade, buy La Vache Qui Rit
Wait what, they turned the Laughing Cow into a sexy party girl? They sure did, look at how she is flirting with you. How else are they supposed to sell their unremarkable cheese? La Vache Qui Rit’s soft, crustless, processed white cheese is new and exciting in the 1920s, but loses its innovative nature as […]