Anti-labeling-campaign gone bad

Linda.meiden issue with Monica Geuze & Anna Nooshin

Oh my god, are they really kissing?!’ my roommate was pointing at her phone whilst excitingly dangling the image in front of my eyes. I recognized two famous Dutch vloggers, Monica Geuze and Anna Nooshin, who were intimately posing on the cover of the magazine LINDA.meiden (a magazine for teenage girls). Only a few minutes later, my roommate and I had found a behind-the-scenes video where the, for the record straight, young women explain why they wanted to be photographed in this specific pose. Their argument was bluntly articulated in a caption on the cover too: ‘Monica en Anna geven geen fuck om hokjes’, which can be translated as: ‘Monica and Anna do not give a fuck about labels’.

In their attempt of ‘doing the good thing’, by teaching equality to young teenage girls as well as all the other readers of LINDA.meiden, they somehow received loads of critique. Mainly out of the gay-community in the Netherlands. The same day that the issue of LINDA.meiden appeared in stores, a new Twitter hashtag gained popularity: #wiljeeroverpratenlinda (which can be translated as #doyouwanttotalkaboutitlinda). The overall argument against the two vloggers was:

Once again, the heterosexuals fake to be ‘oh so free’ in their sexuality whilst when there are, on the opposite, very few lesbian- or bisexual couples on the cover of LINDA, that hurts (VICE 09/06/2017)’.

Through reading the article Gender in and beyond the Canon, or how to make Women (In)visible in History by the gender historian Geertje Mak, all the commotion caused by the image and the message of the two Dutch vloggers, started to make sense to me.

In the recent years, Mak states, there is a historical trend of making the emancipation of women and homosexuals into the cornerstone of Dutch culture as a final capstone of the Enlightenment progress in the Netherlands. At the same time, the need for a national historical canon, with equality and tolerance as outcome, arose. According to Mak:

The main problem is what such a story leaves out. Political history – in particular, legislation – and the history of ideas are the chief domains in which progress is described. At the same time, several other possible measures for progress are reduced to footnotes to the master narrative (Mak 2007: 131).’

Within the canon, very less attention or even none at all, is given to the role of unequal gender relations and sexuality, since the history that is being referred to in the canon is focused on the domains from which minorities have traditionally been excluded (those of politics and ideas). Therefore, when the two vloggers are taking up the narratives about tolerance and anti-labeling, they are actually reinforcing and obscuring those very gender asymmetries on which they are based.

This may sound difficult, but I will now exemplify how those gender asymmetries appear in the story of Monica and Anna. First, there is the so called ‘problem of progress’ according to Mak. The discourse on equality that emerged from the Enlightenment and onwards, with social inclusion as a goal, causes exclusion at the same time. By trying to teach other people about equality, there is the danger of objectifying the minority.

When two heterosexuals pose as allegedly homo- or bisexuals, they objectify the real minority and exclude them. Even though it is the opposite of their goal, they endorse the asymmetrical gender relations in society.

Translation: ‘Look Linda, this is how real homosexuals kiss #doyouwanttotalkaboutitlinda’

Furthermore, there is the problem of the normalization of the woman’s’ body. As Mak explains in her article, often only the success stories about the emancipation of women and homosexuals are told.

Framed in an epic story of the advance of equality, it does not take into account how new standards for equality create novel discourses of inequality (Mak 2007: 138)’.

A few days after the issue of the LINDA.meiden was published, the two vloggers were invited at a Dutch talk show. In the show, they were asked to explain their actions with regards to the magazine.

Talk show ‘RTL Late Night’

The male host asked another guest at the table what his opinion about the cover was. The male guest started laughing and sarcastically said: ‘Well yeah, what do you want, do you think I’m the only one who will say “I don’t like it at all”. Through this example, one can see that the bodies of the two women are, even aside from the argument they try to make, normalized and sexualized referred to the heterosexual standard.

One question remains, if the anti-labeling campaign was not received well, what should have been the right way for Monica and Anna to address their viewpoint?

 

By: Anne-Goaitske

52 thoughts to “Anti-labeling-campaign gone bad”

  1. Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is excellent blog. A great read. I will definitely be back.

  2. Thanks for the ideas you talk about through your blog. In addition, many young women who become pregnant never even attempt to get medical care insurance because they are concerned they might not qualify. Although some states right now require that insurers produce coverage no matter what about the pre-existing conditions. Premiums on these kinds of guaranteed options are usually greater, but when thinking about the high cost of health care bills it may be a new safer route to take to protect the financial potential.

  3. “Thanks for your publication. What I want to point out is that when evaluating a good internet electronics go shopping, look for a internet site with comprehensive information on critical indicators such as the privacy statement, protection details, any payment options, and other terms and also policies. Always take time to see the help as well as FAQ segments to get a much better idea of the way the shop operates, what they can do for you, and exactly how you can make use of the features.”

  4. We are the #1 most respected and popular web site, the most popular baccarat webcarat in Thailand and is famous. As a result, all customers are confident that we will deposit money to use our web services for the longest time than any other site ever opened. Baccarat ISC888

  5. this was an exceptionally good post. Taking the time and actual effort to create areally good article.. but what can I say.. I put things off a whole lot and never manage to get anything done.일본야동

  6. Different hobbies have different effects on the individual. Like, playing outdoor sports keeps one fit and healthy, while playing indoor games like chess and Sudoku, keeps the mind engaged and sharp.just click the link 토토픽프로
    incsase you are bored.

  7. Whats up! I just would like to give a huge thumbs up for the good information you will have here on this post. I will probably be coming again to your blog for more soon.
    토토

  8. Excellent post. Keep posting such kind of info on your page.
    Im really impressed by your site.
    Hi there, You’ve performed a great job. I’ll certainly digg it and personally recommend to my friends.
    I’m sure they’ll be benefited from this web
    site.
    토토픽프로

  9. Pretty component of content. I just stumbled upon your blog
    and in accession capital to say that I acquire in fact loved account your blog posts.
    Anyway I will be subscribing to your feeds and even I
    success you access consistently quickly.
    토토사이트

  10. Hey There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I will certainly comeback. looking for online casite site? we highly recommended this 100% trusted site and one of the most best site in online casino, if your interested feel free to visit our web site for more information by clicking here 바카라사이트

    Online casinos and Toto sites are very convenient alternatives for players who do not have the resources or desire to travel to a real casino. Most online casinos and toto sites add to the freedom of gameplay through the mobile Internet. With the new approach to casino entertainment, players have questions about more mobile sports game features. Casino site 777.info asks the most common questions and gives players insight.

  11. This is a really good tip especially to those new to
    the blogosphere. Brief but very accurate info… Appreciate your sharing this one. For those online casino fanatics, we highly recommeded this 100% trusted site of ours! One of the most trusted site among other online casino site. this 100% proven and tested. If you guys looking for fun and if you guys interested, feel free to visit to our website, feel free to ask . kindly click here 토토
    . Try you luck now, We asure you will Have the fun and and joy your looking for!
    Toto, called Sports Toto, can be legally purchased through lottery rooms in Korea, and the amount of purchase can be bet up to 100,000 won starting from 100 won in total. It is the only Korean online Toto operating under the name of official. Sports Toto is literally limited to sports, so it is a lottery that makes choices based on the results of the competition.

  12. Good day! I could have sworn I’ve been to your blog before but after going through many
    of the articles I realized it’s new to me. Anyways, I’m definitely happy I discovered it and I’ll be bookmarking it and checking back frequently! 릴게임

  13. This is frequently an awesome post. this educational article give genuinely best quality information. I’m certainly on the way to begin looking into it.Really unbelievably beneficial ideas are offered here. thank you so much. sustain up the good works 파워볼 하는법

  14. Living plus Than-D construction ขาย ตู้คอนเทนเนอร์ อันดับหนึ่งของประเทศไทยที่ขายดีมากที่สุด และมีคุณภาพมาตรฐานตามหลักสากล รับปรึกษาในการออกแบบบ้านตู้คอนเทนเนอร์ (ฟรี) ราคาบริษัทเรารับประกันว่าถูกในและคุณภาพดีที่สุดในประเทศไทย โทร 0635641914 สนใจสอบถามได้ตลอด 24 ชั่วโมง

  15. Most of whatever you assert is astonishingly legitimate and it makes me ponder the reason why I hadn’t looked at this with this light before. This particular piece truly did turn the light on for me personally as far as this issue goes. Nevertheless there is actually one factor I am not too comfortable with so whilst I make an effort to reconcile that with the core theme of your position, allow me observe just what all the rest of the readers have to say.Well done. Visit my website too we have a lot to offer! 배트맨토토 모바일

  16. Nearly all of the things you say happens to be supprisingly appropriate and it makes me ponder why I hadn’t looked at this with this light previously. Your piece truly did turn the light on for me personally as far as this particular subject goes. Nevertheless at this time there is actually one particular factor I am not too cozy with and whilst I make an effort to reconcile that with the actual main idea of your point, allow me observe what all the rest of your visitors have to point out.Well done. 릴게임

Leave a Reply

Your email address will not be published.